Built to last. Made with intention.

At August Sabbe, sustainability isn’t a slogan.
It’s a consequence of how we build.

We believe the most sustainable product is the one you don’t need to replace.

That’s why our focus isn’t on chasing trends or labels —
it’s on creating underwear that lasts longer, fits better, and stays reliable over time.

Fewer replacements. Less waste.

Our products are designed to hold their shape, stay comfortable, and perform wash after wash.
When something lasts, it doesn’t need to be replaced as often.

That means:

• fewer discarded products
• fewer shipments
• less unnecessary consumption over time

Durability is our starting point.

Honest materials. Real use.

We carefully select materials for comfort, performance, and longevity.
Every fabric, stitch, and construction choice is tested with a simple question in mind:

Will this still feel right months from now?

If the answer is no, it doesn’t make it into our collection.

Responsible growth

August Sabbe is built step by step — deliberately, not rushed.

As we grow, we continue improving our processes, materials, and logistics, always with long-term impact in mind.
We don’t make claims we can’t stand behind, and we don’t label ourselves with certifications we haven’t earned.

Transparency matters more to us than buzzwords.

Sustainability isn’t a trend

It’s not about being perfect.
It’s about being responsible — over time.

By building products that endure, we reduce the need for constant replacement and disposable fashion.

That’s our approach.
Quiet. Practical. Long-term.

Designed in Europe.
Fulfilled in the United States.
Built to last.